Have a look at this blog post by Janice and Sondra Cuban on the effects of ‘mommy bloggers’ on new mothers.
Sondra is an academic who has researched care workers and a relatively new mother. She has become concerned about the effects of advice blogs on women. The blogs both encourage consumption (of toys, clothes, etc for kids) and they frame housework as an absolute duty for women in order to sell cleaning products. Mommy blogs work as the new advice manuals for housewives and their rhetoric is reminiscent of the 1950s but with the twist that being a ‘mommy’ has also got to be framed as ‘work’.